This is an advertisement of KUIS Zoo which will open this autumn. We decided to make this sound advertisement because we can use various kinds of sounds such as sounds of animals and people in it, and we can entertain listeners by them. The target audience is specifically children and families with children. Almost all children in the world love to go to zoo and see animals which they cannot see in their real lives. We suppose some of them or the people who already became parents wish to see some unique animals like extinct species, not only normal animals, in a zoo if it is possible. We also think if there was such a zoo, how great it is so we create a zoo which has even dinosaurs. Besides dinosaurs we introduced elephants in our advertisement because listeners easily identify where it is when they heard the elephants’ sound. In order to get an attention from children and their parents through the ears we used mainly sounds techniques: conversation style and the sound of many animals. We figured out a good way to tell the audience what this advertisement is and make them fun with the way of describing a tour of the zoo by the conversation of two tour guides with the cheerful background music which includes many kinds of animal’s voices. These persuasive techniques are very effective to tell the listeners how to enjoy the zoo, get their attention and invite them to the KUIS Zoo.
Moe, Shuta
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