Monday, November 4, 2013

Shocking Advertisement

You can see shocking advertisement.

Snore Shop is a company which make some medicine or spray for nose and mouth to stop snore. The medicine is made for couples who sleep together. The company made shocking advertisement which an American soldier embracing a Muslim woman. The slogan is "Keeping you together" so their aim is to show how their product are good for even couples who are American soldier and Muslim woman. The company wanted to show couples who we normaly do not see in advertisement.

When I saw this advertisement, I noticed that there is a Muslim woman at first. For Americans or other people, it seemed to be shocking when they saw the advertisement. It was rare thing to use Musim people in advertisement. When we see Muslim people in advertisement, we may think that it is about religion, but it is wrong impression. The advertisement meant that a sign which people accepted as a cultural norm. We should know that there are a lot of types of couples for example, who are same sex or believe different religion. I thought that it is free for everyone to choose their pertner.

What is your impression on Muslim, Chiristian and Buddhist?
How do you think about using Muslim people for advertisement?

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